Finnegans is the only beer company in the world to give 100% of its profits to feeding the hungry. That’s the kind of honorable business model that doesn’t leave room for things like media budgets. So when asked to spread the word about their unique mission, we needed to create something with loads of talk value.

Say hello to the world’s first Reverse Food Truck which doesn’t make food, but accepts food and monetary donations. The truck quickly activated social philanthropists and beer drinkers, and became a live engagement vehicle for the brand.